Global Warming And Climate Change - 900 Words

The Earth’s geography is always shift and changing its malleable form through various processes. Whether it is through Earths natural erosion process or a natural disaster such as an earthquake or a tsunami. Everyone knows about these type of disasters when they happen, but do they know why they happen or what causes them to happen? This can be better explained by what is called Climate Change. There are people today that actually do not believe in climate change. However, one can argue that something is truly happening to our planet as a whole. If you think global warming and climate change mean the same thing then you would be wrong. This is simply because global warming refers to the long-term trend of the warming of the planet. On the other hand, climate change â€Å"†¦encompasses global warming, but refers to the broader range of changes that are happening to our planet. These include rising sea levels, shrinking mountain glaciers, accelerating ice melt in Greenland, Antarctica and the Arctic, and shifts in flower/plant blooming times†¦Ã¢â‚¬  (Tenenbaum, 2016). The rising of sea levels, the shrinking of mountain glaciers, and the blooming times of plants are all consequences of the earth warming. The warming of the planet is caused by the burning of fossil fuels which releases carbon emissions into the air creating a greenhouse effect on literally a global scale. Within the political realm of things, â€Å"global warming and climate change are sometimes used interchangeably, butShow MoreRelatedGlobal Warmin g And Climate Change974 Words   |  4 Pagesabout global warming, whether it is true or false. Is there evidence to prove that global warming has impacted the climate due to the rise in the earth’s temperature? Climate change is a problem that is worldwide that should be reviewed. The rise in the earth’s temperature has caused some impact to the weather and climate changes to many places worldwide. This rise in temperature has the potential of causing drastic changes to the earth in many ways. It is time to view the global warming concernsRead MoreClimate Change Of Global Warming924 Words   |  4 Pages Figure 0.1 shows the different effects of global warming. Global warming is the warming of our planet at an extreme rate. The Earth’s climate has warmed by 7.8OC since 1880. (Quick facts about science, 2015). What causes global warming? The cause of global warming is the carbon dioxide. This acts like a blanket. Protecting the earth, and heating the earth. Sun rays would normally bounce around the earth, but with the blanket, the sun rays heat the blanket which heats the earth. (Petersen ScienceRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreClimate Change And Global Warming1060 Words   |  5 PagesClimate change (Klaus) 1000 The terms â€Å"global warming†, â€Å"climate change† or â€Å"greenhouse effect† have become more than just parts of the popular lexicon as they rather are subject of public discussions, scientific research or political debates. Despite the popularity and the ubiquity of these terms, the public’s theoretical and conceptual understanding of them and their causal relations is often based on superficial knowledge and buzzwords or caricatures outlined and depicted in several popular mediaRead MoreClimate Change : Global Warming1194 Words   |  5 PagesDonya Curtis April 19, 2017 English 1001-rough draft Global Warming Global warming is one facet of the broader term climate change. It is the increase in the average temperature of the Earth s surface air and oceans from the mid 20th century and the projected continuation. The Global warming is primarily the consequence of building up greenhouse gasses in the atmosphere. Emission rates for most important anthropogenic greenhouse gas, CO2, have increased 120 fold in the past 140 years. WhileRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversible impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreClimate Change And Global Warming1022 Words   |  5 PagesWhat = Climate Change Who = Emma, Aoife, Julia, Rachael, Mariah and Cà ©line What is it? Climate Change is a change in the demographic distribution of weather patterns, and related change in oceans, land surfaces and ice sheets, happening over time scales of decades or longer. It’s the world’s greatest threat. Climate change is the change in temperature over a period of time. It involves the greenhouse effect and global warming. Where is it? It is an issue affecting everyone everywhere. ClimateRead MoreClimate Change And Global Warming1474 Words   |  6 Pagesphenomenon, known as â€Å"smog† became an often daily occurrence in big, urbanized cites across the globe. Also, Al Gore’s book, An Inconvenient Truth, popularized the issue of climate change and global warming as a result of the damage that the modern world has done to the atmosphere. He noted that people resist the facts about climate change due to the inconvenience of changing their lifestyles. But, uninhibited industrialization of several countries has led to intense modernization and revolution of theRead MoreClimate Change And Global Warming928 Words   |  4 PagesThis paper will discuss climate change and global warming on the economy. The paper also gives a description on climate change and global warming. As well as what it hold for future business owners. It will also discuss what the government is doing about climate change/global warming. Climate change is a long-term shift in the statistics of the weather (including its averages). For example, it could show up as a change in climate normal (expected average values for temperature and precipitation)Read MoreClimate Change And Global Warming1630 Words   |  7 PagesClimate Related Threats Global warming will lead to uncontrollable devastation such as famine, war, and economic instability. Climate change will accelerate the dislocation of hundreds of millions of people and the extinction of many species. The negative effects of climate change are obvious on every continent. Professor Le Quere, director of the Tyndall Centre for Climate Change Research at the University of East Anglia said, The human influence on climate change is clear. The atmosphere and

Buddhism In Other Countries Free Essays

Buddhism began about 2,500 years ago, when young prince Siddhartha Gautama tried to understand the causes of suffering in the world. Siddhartha was born in Lumbini, Nepal, about five hundred years before Jesus of Nazareth, the founder of Christianity, and twelve hundred years before Muhammad, the founder of Islam. He lived for eighty years sometime between 563 and 400 BC. We will write a custom essay sample on Buddhism In Other Countries or any similar topic only for you Order Now As Harvey writes, until he was twenty-nine years old, the prince lived a life of luxury in his palace within sight of the Himalayan mountains. Then, on several trips he made outside his palace, he saw for the first time people who suffered. Among them were an old man, a sick man, someone who had recently died, and a wandering monk. Following this sudden awakening to the suffering in the world, Siddhartha decided to leave his family and the safety of his palace to seek out the causes of suffering. He spent many years meditating, praying, and fasting. One day he became aware that people suffer when they want to hold on to material things. He realized that we should not become attached to possessions because nothing is permanent: eventually everything dies or becomes worn out. If we think anything will last forever, we are bound to suffer. The process of gaining Enlightenment took Gautama six years. At the age of thirty-five, Siddhartha Gautama, now the Buddha or Awakened One, began his lengthy teaching career of forty-five years. During this time he traversed Northern India with his band of disciples, discussing his teachings and practices freely with laypeople, religious leaders and officials of all kinds. He passed away at the age of eighty in 483 BCE. Schools of Buddhism The moment Siddhartha recognized the cause of suffering, he attained enlightenment, or the great awakening. From that point on, Siddhartha was known as the Buddha, the â€Å"enlightened one. † He spent the rest of his life teaching in India. As the teachings of the Buddha spread from India to other parts of Asia, two major schools of Buddhism developed: †¢ Theravada, the â€Å"Teaching of Elders† is a surviving school of the older branch of Buddhism and focuses to this day on preserving and perpetuating verbatim the original words of the historical Buddha. The Four Noble Truths, which were emphasized as the main teaching of the Buddha, are an aspect of self-benefit. Theravada extended in a southeastern direction and can be found today in Burma, Sri Lanka, Southeast Asia, Bangladesh and Indonesia. In Theravada Buddhism, the Buddha is considered a great teacher, and each individual is responsible for his or her own journey towards enlightenment †¢ Mahayana, the â€Å"Greater Vehicle† takes the broader approach to spread the teaching of the Buddha, following the heart or intention of the Buddha. The emphasis is on â€Å"upaya† or skilful means. Mahayana, traveled from India in a north easterly direction to China, Korea, and Japan. This tradition not only recognizes the Buddha as a godlike figure but also involves devotion to other enlightened being called bodhisattvas. In Mahayana Buddhism, we find different schools of Buddhism such as Zen, Pure Land, Nichiren etc. Each school has developed its unique teachings, but we always find a common basic foundation of Buddhist teachings, as the entire Buddhist sects are based upon the Buddhist sutras or scriptures, which reveal the world of Enlightenment. One important difference between the Mahayana and Theravada schools is in their understanding of the concept of the Bodhisattva. A Bodhisattva is an individual who foregoes enlightenment to help other beings. In the Theravada tradition, a Bodhisattva is considered a preliminary step to a Buddha, a point illustrated in the Jataka tales (tales of the Buddha’s prior births), many of which contain stories of individuals who sacrifice themselves for the benefit of others. In the Mahayana tradition, however, the Bodhisattva represents the highest ideal. A Bodhisattva is a person who has attained the highest enlightenment, which is expressed in service to other beings. According to the Mahayana tradition, a person who pursues his own individual enlightenment becomes trapped in an inferior kind of enlightenment like a prison. As they attempt to escape suffering in the world of illusion, they tend to take this world more seriously; they take this illusion as real. Followers of the Mahayana, who understand emptiness, learn to pursue enlightenment within the world of illusion. By doing this, they can experience emptiness directly. Less emphasis is placed on spiritual practice aimed at individual enlightenment and more on the expression of compassion in daily life. Enlightenment All schools of Buddhism believe that every living beings experiences repeated lives on earth and has the opportunity to improve its next birth by performing good deeds in a current life. They also teach that after death, a being can be reborn into another form, such as an animal or insect, and will continue to be reborn until enlightenment is achieved. Enlightenment brings the ultimate goal of nirvana, the final death, which marks release from the cycle of rebirth and suffering. Buddhists believe that by following the Middle Way, the Four Noble Truths, and the Eightfold Path, freedom from the endless cycle of rebirth is possible. Powers write about the central teachings of Buddhism which include: The Middle Way: You must reject extremes of either wanting everything or renouncing everything and seek the balance of the Middle Way. The Four Noble Truths: 1. Suffering – Existence is a realm of suffering, from birth to growing old, becoming sick and dying, all life is suffering. 2. The Source of Suffering – Suffering arises from desire, wanting selfish pleasures, continued life, power and material possessions all lead to suffering. 3. Stopping Suffering – One must completely stop wanting things in order to control desire. Only when no desire remains is enlightenment possible. 4. The Way to Stop Suffering – The only way to stop suffering and attain enlightenment is to follow the Eightfold Path. The Eightfold Path If a person follows these eight rules, the world will become a place where all people can live in harmony: 1. Right Understanding-It is only when one understands the four noble truths and follows the Eightfold path can one find true happiness 2. Right Aims – One should always love and help others and not cheat or want things that other people have 3. Right Speech – One should always tell the truth, and listen and communicate in order to understand others 4. Right Action – One should never kill, steal or be jealous of others. One should only perform good deeds for the sake of others benefits and not for ones own reward. 5. Right Work – One should only do work that will not harm other living creatures 6. Right Thinking – One should focus thoughts on positive in order to overcome difficulties. 7. Proper Awareness – One should never let ones’ body control the mind and should know when to say no. 8. Meditation – One should train one’s mind to concentrate and think deeply, to be inwardly attentive and reflective in order to find peace within ourselves. Buddhism in India As an independent spiritual tradition in India, Buddhism diverged from Hinduism (traditional Indian thought) in several major areas, though both aim at the common goal of emancipation. Consonant with Indian tradition, Buddha accepted the general world view and interpretation of existence current in the Upanishad tradition. He looked upon existence as a series of transmigrations or in Buddhist terms rebirths. Life is suffering within the confines of samsara. The law of cause and effect in the moral realm — karma — is the arbiter of destiny, and the ultimate goal is that of release into an ineffable and indefinable experience called Nirvana. Buddha accepted, with qualification, the Indian principle of meditation and concentration as the central means for breaking through the veil of delusion and gaining liberation. It is also clear that the development of Buddhism as a religious system depended on Indian reverence for the sage. This also led to the attempt to preserve his words, and the creation of a distinctive and independent religious tradition. After abandoning his life as a prince and reaching an understanding of the suffering in the world, the Buddha, or Enlightened One, spent the remaining forty years of his life teaching people about his Middle Way, that those who follow the middle path reject the extremes of luxury and poverty, and pursue a life of good intentions and actions. The rise of Buddhism is closely connected to the prevalent practices in the Brahamanical religion (Early Hinduism). As Weber writes the Brahamanical religion had become increasingly intolerant (of the lower classes) and exclusive (open only to Brahmins and the aristocracy). The emphasis on conducting rituals (with the help of priests) was gradually alienating the masses. Sanskrit was the prerogative of the Brahmins and the aristocracy. In such an environment, Buddha’s teaching offered an alternative to the mainstream religion. The majority of its early followers were the merchants and the Sudras (untouchables). Buddhism provided a path to reach God. The tenets and rules of Buddhism were very simple to understand, appealing to the mass population. Buddha also preached in the local language, Prakrit. The practice of conducting rituals was seen as superfluous to reaching salvation. Buddha set up monasteries known as Sanghas. In his life, Buddha travelled throughout the whole of northern India spreading his message and setting up monastic orders. Since these monastic orders had to beg for their living, they were generally located near settlements, often on hillsides, etc. Often the monasteries were located on trade routes frequented by merchant caravans. They offered shelter to the merchants, who in return made generous donations. After the Buddha’s death, his cremated remains were placed within mounds called stupas. These burial mounds eventually became the focus of Buddhist monasteries and attracted pilgrims from far and wide. In the earliest Buddhist art in India, the Buddha is not represented in human form. Instead, his presence is indicated by a footprint, an empty seat, a parasol, or another sign such as the stupa. Buddhism in China Buddhism entered China perhaps as early as the first century BCE through the first century CE. It was carried by monks and merchants who made their way along trade routes from India through Central Asia to China. The history of Buddhism in China is a complex story of how a foreign religion was imported and transformed into a Chinese system of beliefs. Though Buddhism reached China from India by the first century, it did not flourish until the political and economic upheavals of the Six Dynasties period (220–589). In those troubling times, Buddhism emphasis on personal salvation and rejection of worldly ties attracted believers from every walk of life. At other times, Buddhism prospered when an emperor chose it as his official religion, but its foreign origin led other rulers to persecute believers. Buddhism survived these periodic challenges and continues to flourish in China today. At first, Chinese Buddhist beliefs and temple art were quite similar to the ideas and images brought from India. These ideas traveled to China from India along the Silk Road and via a southern sea route. Many Indian Buddhist concepts were somewhat changed to better mesh with the existing Chinese traditions, such as Confucianism and Daoism. For example, unlike the Indian emphasis on personal salvation acquired by living a celibate life, Chinese Buddhists encouraged filial piety to complement the Chinese tradition of ancestor worship. Buddhist teachings flowed unsystematically into China from India. As a result, their diverse tendencies gave rise to a variety of schools and interpretations. The history of the formation of Buddhist schools divides into two periods. The initial period was known as the age of the â€Å"Six Schools and Seven Branches. † During the second stage, the encouragement and support of Buddhist scholarship by the Sui and T’ang emperors led to the formation of more distinct and well-defined systems of Buddhist teaching which had enduring significance. This age marks the zenith of Buddhist intellectual leadership, influencing Chinese culture deeply and reflecting the gradual assimilation of Buddhism to the Chinese mind. Buddhism in Japan By the time Buddhism arrived in Japan from Korea and China in the mid-sixth century, nearly a thousand years had passed since the Buddha lived on earth. The religion had grown, evolved, and spread throughout Asia, developing a rich diversity of imagery and beliefs. The Japanese continued this process of modifying Buddhism to fit their particular cultural preferences. Skilton write about the two main stages which marked the development of Buddhism in Japan. First, from the sixth through the twelfth century, the governing regime used Buddhism as part of a strategy to centralize control. Within one generation of its introduction into Japan, Buddhism became the official state religion. It took a few more centuries for the Buddhist belief system to permeate society and truly coexist with native Shinto beliefs. By the eighth century, the two religions existed in relative integrated harmony. At this initial stage, imagery used in both Buddhist painting and sculpture reflected the tastes of the social elite. The majestic and awe-inspiring images tended to focus on divine hierarchies, meditative paths to enlightenment, perceptions of afterlife and similar themes. The development of Japanese Buddhist culture and art was also greatly influenced by the Tang dynasty (618-907) China, which was in the midst of a golden age. The second major stage in the development of Japanese Buddhism occurred in the late twelfth century, when political control shifted from the imperial court to a rising warrior class. During this period of unrest, two major Buddhist movements gained prominence: popular forms of Buddhism adopted by ordinary people and Zen Buddhism (Chan, in Chinese), which had been imported from China When Buddhism reached Japan in the sixth century from Korea and China, its sophisticated philosophical message was difficult for most Japanese to understand. A small elite was then learning Chinese (Japan’s first written language) and some of them began to study Chinese Buddhist texts, as scholars and members of the clergy do in Japan down to the present. However, most Japanese were first attracted to Buddhist art, to Buddhist magic or to the possibility of closer ties with the advanced civilization of China, where Buddhism had already spread. Whatever the attraction, by the eighth century, when the Japanese established their first permanent capital in the city of Nara, the Japanese court had embraced Buddhism as well as Shinto. Buddhism became powerful in Japan because it met the needs of people on all levels of life. It transmitted major symbols of spiritual power in Indian tradition, while also teaching Chinese Confucian morality and aspects of religious Taoism, focusing on its utility in this life. It also stressed its importance for concerns of the afterlife, claiming that it cared for both affairs of this world and the other world. Conclusion As Buddhism spread from India to China and Japan it has changed and assumed new forms and dimensions. In China it has been transformed by Confucianism and Taoism and evolved further in Japan. Like other religions, the Buddhist tradition and its teachings evolved, adapted, and developed in different ways as they encountered and became at home with different cultures and countries in various times and places; thus, over the centuries, there arose numerous schools of Buddhist thought and traditions of practice, emphasizing different aspects of the teachings. Despite the incredible variation, all have the same goal of leading beings to enlightenment. References Weber, Edmund. â€Å"Buddhism: An Atheistic and Anti-Caste Religion? † Journal of Religious Culture. No. 50. (2001) Harvey, Peter. Introduction to Buddhism: Teachings, History Practice. (Cambridge: Cambridge University Press, 1990. ) Powers, John. A Concise Encyclopedia of Buddhism. Oxford: Oneworld Publications, 2000. Skilton, Andrew. A Concise History of Buddhism. 2nd Edition. Birmingham, England: Windhorse Publications: 1997. How to cite Buddhism In Other Countries, Papers

Strategic management and strategic analysis

Question: Require to conduct a strategic analysis of both the internal and external environment relating to either one of the following companies or a company of your choice. Manchester United FC Ocean Park Ebay Amazon Dyson Victoria Beckham Warner Bros Answer: Introduction: The largest worldwide-based entertainment company is Warner Bros. It is one of the leaders in this industry of entertainment in terms of marketing, licensing, distribution and marketing. Inspite of working as a subsidiary of the company, Time Warner it has come out as the renowned brand all over the world (Andrews et al. 2012). This report will deal in strategic analysis of the macro and micro aspects of environment within the segment of television and film entertainment. An in-depth study is made on the opportunities and the strategies that are opted in this segment. Further, the report also helps in identifying the suitability, acceptability and feasibility of the strategies adopted and executed. The process of comprehending the growth of the company Warner Bros will help in examining of the issues and the benefits that are faced by it. Corporate Objective: The operational and the official goals help in formulating the objective of a company. The goals help explaining the mission and the vision of the organization. The following are the vision and mission for the company Warner Bros: Vision: The Company wants to have a perpetual growth in the long run by offering more diversified products through its distribution and production (Warnerbros.com 2016). Mission: The following are the statement of mission for the company Warner Bros Implementing marketing and sales strategy to enhance the long-term profit and applying the creative effort so that strong sales are generated. Build brand for the consumers with the help of the retailers To work with the partners , licensee and retailers under the umbrella Time Warner Company Build an exclusive portfolio without any opportunities and brands The strategy that has been incorporated and helped in guiding the company investing is one of the major brands that lead in innovation, content, allocation and operation expanding their global presence of the company Time Warner. External Analysis: PESTEL Analysis: In order to analyze the external aspect of a company a study is made on the macro environment, which is based on the political, economic, socio cultural, technological, environmental and legal factors. The report that is analyzed by the Board of Directors is on the facets of the environment, which would be taken up by the senior management for making vital decision (Hamilton and Webster, 2012). Political Factors: There are political regulations imposed on the industry of entertainment and films as the production can be almost million from the markets that are emerging. There is increasing pressure on the industry by the industrial tycoons providing the path for entertainment. This is affecting both production of films and television, as there is a wish to acquire more than it is essential (Cook, 2016). Economic Factors: The operation of the company Warner Bros is quite expensive with a deficit in the trade faced. The company is also facing a rise in the cost of advertising. The inflation in the United States was 1.5% in the year 2013 while it was 1.6% in the year 2014. This was indeed a favorable option for the company to spread its range of products to the masses (Dess 2012). Socio Cultural factors: There are changes in the values of United States and more customers are seen to be influenced by the internet. The consumers prefer more of buying movies online rather than going out for watching movies in multiplexes. Importance is given to the balance of work and life so entertainment provided by the company Warner Bros would help people to rejuvenate their leisure hours. The film industry has to face the attitude of the changing preferences of the customers and so needs to adjust the quality of the movies, selection of comic books and licensing (Coulter, 2013). Technological Factors: Due to constant innovation in the field of technology, the consumers are demanding for movies with 3D and 4D based technologies. The DVD format of the films has gathered immense craze and is seen to be more popular. The film industry has been booming with its innovative platforms for the consumption of entertainment products. IT is seen to be very important factor that is applicable for the production of films so it is incorporated in every stage. Environmental Factors: The Company Warner Bros needs to cater to the development of the environment. The problems related to global warming and importance of eco tourism is affecting the production and the workshops of the company. The products that are produced by them needs to be sustainable (Ginter, Duncan and Swayne 2013). Legal Factors: Warner Bros face some issues related to licensing with other organizations. This has resulted in slowing down of the production of the company. Regulators like MPAA and FCC charges high rates of subscription to the customers based in United States, which has led the customers to move away to other entertainment products. The company Warner Bros has to face the changes in the rules and regulation in the United States affecting the entertainment and film industry (Hill and Jones 2012). Porters 5 Forces: Threat from the new entrants: There are limited threats from the new entrants as there is a huge cost for entry in the industry of entertainment and films. Due to the development in technology, the competitors are now entering the industry and provide entertainment at a much lower cost (Hulleman and Marijs 2012). Bargaining power of the buyers: There is immense bargaining by the buyers, as there is no cost of switching for the customers of Warner Bros. Threat from the availability of substitutes: There are many substitutes available for the products of Warner Bros like video games. Many companies are providing online games through the social media. Bargaining power of the suppliers: There is presence of greater bargaining power of suppliers in the industry. The renowned actors can be termed as suppliers and human resources at the same point of time (Warnerbros.com, 2016) Rivalry among competitors: In the film-industry, there is increasing competition in the industry. The competitors are Walt Disney Studios, Fox Filmed Industries and Paramount Pictures Corporation (Hitt, Ireland and Hoskisson 2013). Internal Analysis: SWOT Analysis: Strengths Weakness Solid position of finances There are many franchises of the commodities Maximization of profit An accordance of Netflix and Warner Bros Excess dependence on the home market Issues related to government debt Changes in the pattern of consumer spending Tarnishing of the image of the company due to infringement in copyright of Cat Meme Opportunity Threats Maximization of profit to franchises through the introduction of installments Increasing digital distribution capabilities Increase in the revenue through marketing of the products in the integrated structure (The-numbers.com, 2016) The environment is constantly challenged by the fall in the sales if the DVDs due to the challenges and piracy Piracy in the film industry has led to severe loss for Warner Bros The popularity of the television programs declined The company Warner Bros has to incur higher operational in order to incorporate the challenges. Analysis of Business function: The business function of the company Warner Bros implies the internal functions of the company that helps in carrying out the objective of the company. The external functions also come inside the domain of business function. The external things are those which are supplied by the company to the outside agency. The following is the business function of the company. Figure 1: Business Function Hierarchy of Warner Bros (Source: Shimizu 2012) The following are the business process, which the company is considering for the expansion for marketing and production. The main goal of Warner Bros is to continuously lead in the industry of broadcasting. The company is trying to utilize the changes in technology and incorporating new business models for providing developed landscape for television and wireless and broadband services in wide area of broadcast (Johnson et al. 2014). The company Warner Bros to increase its profits has established franchises in many countries. The company is intensely working on cable and television production, which they think would double by the next two to three years (Shimizu 2012). Competitive Strategy: Target Market: The distribution and the marketing of the company Warner Bros are spread across almost 30 countries. There are different types of age group that the company caters. The company is a global leader in this market and clearly justifies the non-ending market. The spread of the company either is in terms of collaboration with some renowned company or multiplexes. The production of movies of Warner Bros ranges from 18 to 22 a year that helps is satisfying the needs of the customers (Kannan 2013). Porters Generic Strategy Framework: The competitive analysis of the company is done through the Porters Generic Strategy Framework. The purpose for this type of analysis is to evaluate the cost efficient and product differentiation strategies that the company applies to a section of the consumers (Lasserre, 2012). The company Warner Bros will try to choose the strategy that helps in profit maximization and providing superior quality at least possible prices (Rothaermel 2013). The following figure represents the Porters Generic Strategies of Warner Bros: Figure 2: Porters Generic Strategy Framework for Warner Bros (Source: Raimbault and Barr 2012) There is no certain strategy that is followed by the company Warner Bros, as they are more into diversifying its quality of the product and delivery (Raimbault and Barr 2012). The quality of the animated products, entertainment and films is well narrated by the famous actors in the industry, which make it more attractive. The companys diversification is achieved through delivery of entertainment and media supported by digitalization. The high originality of the series of Warner Bros like Big Bang Theory, Vampire Diaries, Two and Half Man and Mentalist turned the attention of the critics. Strategic Choice The choices of the strategies can be explained in detail through the Ansoff Growth Matrix. There are four alternatives of growth highlighted for the firm to grow. The figure below will help in discussing on the products and the market of Warner Bros. Figure 3: Strategic Choice adopted by Warner Bros (Source: Lynch 2012) Since Warner Bros is associated with the film industry, so the growth strategy is also different for the company. The company follows the market penetration policy and development of the product during the nascent stage of any type of entertainment show. The company had achieved immense success during the period 2012-2013 as it followed this strategy (Lynch 2012). The strategy has helped Warner Bros to get about 30 percentages from the television broadcast in the United States. There is a continuous growth and as per the yearly report of the company Warner Bros, the company has acquired almost 55 percentages of the share of Shed Media PLC of the United Kingdom. Shed Media is a major competitor of Warner Bros. The company at present is focusing on the diversification of its portfolio in terms of their products and services as already provided in the strategic framework of Porters (Pitt and Koufopoulos 2012). Evaluation of Strategy: The company Warner Bros strategic evaluation depends on the strategy choice taken as per the Ansoff Matrix. The focus of the strategy of Warner Bros is diversification and development of the products. This is not an easy task as there are some risks involved in the following procedure. The risk can be evaluated by the studio executives through the changes in the technology as per the dimension of acceptability, feasibility and suitability: Suitability: As per this factor, the company Warner Bros will not be able to stand by for long as there is a constant change in the environment and technology is witnessing changes, which is enhancing over time. Feasibility: The Company Warner Bros success can be fluctuating due to the different type of demand patterns. There are customers who feel and wish to experience new technology. With the use of new technology, the company can reduce its cost of production (Olivas-Lujan and Bondarouk, 2013). Acceptability: If the feasibility factor suffers then the automatically there will be an effect on the feasibility. The film industry is successful when there is eye catching content available for the customers. The decline in the demand for the products of the company will affect the future growth of the company. Recommendation: The following are the recommendations that the company Warner Bros can use to apply effective strategies: The company can look into financing their production in order to be successful. This strategy will help the company to overcome the short-term situation. The strategy of partnership when enacted would be making the investors hesitant. The demand can only be met through collaboration and its development. There is a tendency of communication conflicts and clash of ego in partnerships but a proper partnership will help the company to flourish There is a need to consider the decision of the movies as per the process of selection related to age, rating, demographic and international needs. There is a need for many more genres in the movies so that the audiences can be satisfied. A proper blend of the tragedy, romance and cover action is required in the movies of Warner Bros. The company Warner Bros has to face risk when operating in the global market. This is the reason why the company has to incur huge cost for its operation. The company should adopt cost effective strategies as this will help Warner Bros to earn higher rate of profit and reduce its expenses. Conclusion: In this report, a strategic discussion is undertaken for the company Warner Bros based on the mission, vision, internal analysis, external analysis and strategies implemented for its operation. The analysis done through the Ansoff Matrix specifies that the strategies formulated are applicable for the short run rather than in the long-term scenario. The recommendation that has been provided will help the company Warner Bros to grow in the long-term perspective. The problem that is faced by the company is the presence of a large number of competitors in the market, which is making it difficult to expand. The environment should be made much more skillful so that operations of the company reach all around the world and attract newer audiences for their products. The company Warner Bros should constantly incorporate innovation in their products, as this would help in creating dominance in the market. References Andrews, R., Boyne, D., Boyne, G., Law, J., Walker, P. and Walker, R. (2012).Strategic management and public service performance. Basingstoke, UK: Palgrave Macmillan. Cook, J. (2016).Sony Hackers Have Over 100 Terabytes Of Documents. Only Released 200 Gigabytes So Far. [online] Business Insider. Available at: https://uk.businessinsider.com/the-sony-hackers-still-have-a-massive-amount-of-data-that-hasnt-been-leaked-yet-2014-12?r=US [Accessed 20 Mar. 2016]. Coulter, M. (2013).Strategic management in action. Boston: Pearson. Dess, G. (2012).Strategic management. New York: McGraw-Hill/Irwin. Ginter, P., Duncan, W. and Swayne, L. (2013).Strategic management of health care organizations. San Francisco, CA: Jossey-Bass, Wiley. Hamilton, L. and Webster, P. (2012).The international business environment. Oxford: Oxford University Press. 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